The platform is rolling out a new feature that allows them to cut down on the volume of AI-made videos appearing in their streams. This move comes as the company announced that it now features in excess of 1 billion AI videos.
Pilot Phase and Launch
The update is being tested over the next few weeks before a widespread release. This shift coincides with a increase in content created by AI, fueled by new content generation software.
AI Proliferation Online
It has been noted that nearly 10% of the quickest rising video streams on another major platform primarily display AI-generated videos. A considerable share of this content is classified as “AI slop”, a label for substandard, bulk-generated content that is often illogical or bizarre.
“We know from our community that numerous viewers like content made with AI tools, from computer-generated images to informative clips, and we want to offer the community the power to see more or less of that, according to their own likes,” commented a platform representative.
Volume and Proportions
TikTok disclosed that there are now 1.3bn videos on its service identified as made with AI. Overall, more than 100 m pieces of content are uploaded to the service every day, making AI content a limited portion of its overall inventory.
How to Adjust Settings
Members will be capable of decrease or raise the level of AI-generated videos they see by opening the topic control option in the application and selecting the AI content topic. Further subjects that can already be controlled under the tool include news, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s guidelines oblige creators to tag lifelike AI-made content, and it forbids dangerous fake videos of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.
In addition, the app will from now on add an artificially created tag to content created with its own AI tools, or identified by an cross-platform project for identifying content made by AI. This measure is intended to deter users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is also launching a $2 million AI literacy fund for experts and organizations to develop informative material about using AI responsibly. This program will benefit educational bodies specializing in educating programming and robotics.
Content Safety Approach
The platform has justified its content review process, following discussion over plans to make redundant hundreds of safety staff in the United Kingdom. It is expected to cut 439 jobs in its user protection department in London, with trade unions and online safety experts expressing worry that people are being substituted by machine-led review.
A senior executive stated that people-led review would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content before it has to be seen by people. TikTok announced a significant reduction in disturbing and violent content reviewed by safety staff over the last 12 months due to intervention by its AI tools.
It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have people as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is why a significant AI assistance is proving valuable operate efficiently.”
